Books
Gomez, L., Vargas, L., & Crowther, D. (2017). Corporate Social Responsibility and Corporate Governance: Concepts, Perspectives and Emerging Trends in Ibero-America. Emerald Limited Publishing.
Journals
Gomez-Vasquez, L., Romero-Hall, E., Jaramillo Cherrez, N., Ghani, S., Rodriguez, A., & Ripine, C. (2022). Keeping Citizens Informed and Engaged During the COVID-19 Pandemic Using #YoMeInformoPMA: A Case from Latin America. Health Communication. https://doi.org/10.1080/10410236.2022.2035509
Gomez-Vasquez, L., Pettigrew, L., & Ozi, C. (2021). Informal Learning Experiences on Social Media: The Case of #MarketingTwitter. The Journal of Applied Instructional Design,10(3), 1-11. 10.51869/103
Ensmann, S., Whiteside, A., Gomez-Vasquez, L., & Sturgill, R. (2021). Connections before curriculum: The role of social presence during COVID-19 emergency remote learning for students. Online Learning, 25(3), 36-56. doi: 10.24059/olj.v25i3.2868
Ensmann, S., Gomez-Vasquez, L., Sturgill, R., & Whiteside, A. (2021). A Pandemic Case Journal of One Higher Ed. Institution. Quarterly Review of Distance Education, 21(3), 19-22.
Saxton, G., Gomez, L., Ngoh, Z., Yi-Pin, L., & Dietrich, S, (2019). Do CSR Messages Resonate? Examining Public Reactions to Firms’ CSR Efforts on Social Media. Journal of Business Ethics, 155(2), 359-377.
Gomez, L., Alvarado, Y., Pujols, A. (2018). Implementing University Social Responsibility in the Caribbean: Perspectives of Internal Stakeholders. Revista Digital de Investigación en Docencia Universitaria, 12(1), ISSN: 2223-2516.
Gomez, L., Prieto, A., Borges, R. (2017). Tweets saludables: El uso e importancia de Twitter para la prevención en salud. Revista Contratexto, 28, 14-43. DOI: 10.26439/contratexto2017.n028
Gomez, L. (2013). Me gusta o te sigo: Análisis de la comunicación de prácticas de Responsabilidad Social Corporativa a través de los medios sociales (Like or follow: Analysis of the communication of Corporate Social Responsibility practices through social media). Correspondencias & Análisis. ISSN 2304-2265
Gomez, L. & Romero, E. (2012). Is there a place for sustainability in a technology-dependent society?. Social Responsibility Review. 2012 No.3 ISSN 1759-5886.
Gomez, L. & Soto, I. (2011). Social Media as a Strategic tool for Corporate Communication. Revista Internacional de Relaciones Publicas, Vol. 1 No. 2, p.157-174.
Gomez, L. & Chalmeta, R. (2011). “Corporate Responsibility in US corporate websites: A Pilot Study”. Public Relations Review, Vol. 37 No. 1, p. 93-95.
Book chapters
Gomez, L. (2021). The state of social media research in Corporate Social Responsibility communication. In David Crowther and Shahla Seifie (eds). The Palgrave Handbook of Corporate Social Responsibility. Palgrave Macmillan, Cham.
Gomez, L. (2018). CSR Communication through the Lens of New Media. In Kiymet Caliyurt & Roshima Said. Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application, Springer.
Gomez, L. (2018). Social media concepts for effective CSR online communication. In Adam Lindgreen, Joëlle Vanhamme, François Maon & Rebecca Watkins (eds.). Communicating Corporate Social Responsibility in the Digital Era, Routledge.
Gomez, L., Pujols, A., Alvarado, Y. & Vargas, L. (2017). Social Responsibility in Higher Educational Institutions: An Exploratory Study. In David Crowther, Shahla Seifi & Abdul Moyeen. The Goals of Sustainable Development – Approaches to Global Sustainability, Markets, and Governance book series, Springer, pp. 215-230
Gomez, L. & Borges, R. (2017). CSR online communication in Latin America: An analysis of social media platforms. In Lina Gomez, Lucely Vargas, David Crowther (eds.). Corporate Social Responsibility and Corporate Governance: Concepts, Perspectives and Emerging Trends in Ibero-America. Emerald Limited Publishing.
Gomez, L., & Vargas, L. (2016). 140 characters for CSR communication: An exploration of Twitter engagement of Fortune companies. In Linne Lauesen & David Crowther (eds.). Accountability and Social Responsibility: International Perspectives (Developments in Corporate Governance and Responsibility, Volume 9), Emerald Group Publishing Limited, pp.205-221.
Gomez, L. (2014). The importance of University Social Responsibility in Hispanic America: A responsible trend in developing countries. In Gabriel Eweje (Ed.), Corporate Responsibility and Sustainability: Emerging Trends in Developing Economies (Book Series: Critical Studies on Corporate Responsibility, Governance and Sustainability), Emerald Group Publishing Limited.
Gomez, L., & Vargas Preciado, L. (2013). CSR Trends in the Top 100 US Business Schools: A Theory–Practice Relationship, in Jamilah Ahmad, David Crowther (ed.) Education and Corporate Social Responsibility International Perspectives (Developments in Corporate Governance and Responsibility, Volume 4), Emerald Group Publishing Limited, pp.155-183.
Conference Proceedings
Gomez-Vasquez, L. (2021). Social media academic communities for learning, networking, and career support. Proceedings of the 8th European Conference on Social Media (ESCM21). Online conference, July 2-3, 2021.
Sturgill, R., Ensmann, S., Gomez-Vasquez, L., & Whiteside. A. (2021). Impact on the health and wellness of faculty and students during the COVID-19 pandemic. Association of Schools Advancing Health Professions 2020 Live Virtual Series, September 30, 2020 – March 24, 2021.
Gomez-Vasquez, L. & Romero-Hall, E. (2020). An Exploration of a Social Media Community: The Case of #AcademicTwitter. In Meiselwitz G. (Ed.) Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing. HCII 2020. Lecture Notes in Computer Science, Vol. 12195, pp. 526-537. New York, NY: Springer, Cham.
Gomez, L., Pujols, A., Pujols, R. (2019). Promoting health topics: A case study of #SaludAmerica on Twitter. Proceedings 10th International Multi-Conference on Complexity, Informatics, and Cybernetics (IMCIC 2019), Orlando, March 12-15, 2019.
Gomez, L. & Waters, R. (2019). #PRProfs Twitter community: A social network approach. Proceedings 22nd International Public Relations Research Conference (IPRRC 2019), Orlando, March 7-9, 2019.
Gomez, L., Bernabe, K., Alvarado, Y., & Meléndez, L. (2018). Snapchat as an Influential Tool for Marketing Communication: An Exploratory Analysis of Brands Usage. In: Krey N., Rossi P. (eds) Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
Gomez, L., Borges, R., Prieto, A. (2017, March). Social media for health prevention among college students in Puerto Rico. Proceedings Congreso Nacional de Comunicación, San Juan, Puerto Rico, March 7-9, 2017.
Gomez, L., Bernabe, K., Alvarado, Y., & Meléndez, L. (2017, March). Celebrities and brands in Snapchat: An exploratory use for communication and narrative. Proceedings Congreso Nacional de Comunicación, San Juan, Puerto Rico, March 7-9, 2017.
Gomez, L. (2016, May). Redes sociales, comunicación y audiencias en las instituciones de educación superior. Proceedings XXXIV International Congress of the Latin American Studies Association, New York, NY, May 27-30, 2016.
Gomez, L. & Borges Tavárez, R. (2016, March). Social media theories for CSR communication: A tale of US companies. Proceedings 19th Annual International Public Relations Research Conference. Miami, USA, March 3 – 6, 2016.
Borges Tavárez, R., & Gomez, L. (2015, October). Facebook como medio de información, comunicación y movilización en el ámbito organizacional puertorriqueño. Proceedings XV Encuentro Latinoamericano de Facultades de Comunicación Social, Medellín, Colombia, October 5-7,2015.
Vargas, L. & Gomez, L. (2015, September). Measuring CSR Performance: An approach to evaluate Colombian companies. Proceedings 5th Organizational Governance Conference and 14th International Conference on Social Responsibility, September 9-12, Tekirdağ, Turkey.
Gomez, L. & Borges Tavárez, R. (2015, July). Social Media and Corporate Engagement: How Companies are Promoting Stakeholder Dialogue and Mobilization. Proceedings International Association for Media and Communication Research Conference 2015, Montreal, Canada, July 12-16, 2015.
Gomez, L., Morales, B, Vadi, J. (2015, May). Responsabilidad social: Un compromiso fundamental de las instituciones de educación superior. Proceedings XXXIII International Congress of the Latin American Studies Association, San Juan, Puerto Rico, May 25-27, 2015.
Gomez, L., Morales, B, Vadi, J. (2014, March 14). University Social Responsibility: A Social Transformation of Learning, Teaching, Research and Innovation. Proceedings 9h Quest Conference for Global Competitiveness, San Juan, Puerto Rico, March 13-14, 2014.
Gomez, L. & Vargas, P. (2014, March 14). Teoría y práctica de la responsabilidad social corporativa en las escuelas de negocios de los Estados Unidos. Proceedings 9h Quest Conference for Global Competitiveness, San Juan, Puerto Rico, March 13-14, 2014.
Gomez, L., Vargas, L., Cea, R., & Adelopo, I. (2014. March 8). CSR dialogue on social media platforms: An analysis of CSR tweets. Proceedings 17h Annual International Public Relations Research Conference. Miami, USA, March 5 – 9, 2014.
Gomez, L. & Chalmeta, R. (2013. March 9 ). The importance of corporate social responsibility communication in the age of social media. Proceedings 16th International Public Relations Research Conference. Miami, USA, March 6-10,
Soto, I. & Gomez, L. (2012). El uso de los medios sociales en el mundo empresarial puertorriqueño. Proceedings XIV Encuentro de Facultades de Comunicación Social, Lima-Perú, October 15-18,2012.
Gomez, L., Chalmeta, R., & Sosa-Varela, J.C. (2012, August 29). Usage and importance of social media for corporate communication and stakeholder dialogue. Proceedings Academy of Marketing Science World Congress, Atlanta, USA.
Gómez, L., Morales, B., Vargas-Preciado, L & Cea-Moure, R. (2012, May 9). Are Stakeholders engaged about Corporate Social Responsibility? Representations of CSR in the Puerto Rican media industry. Proceedings 11th International Conference on Corporate Social Responsibility. Lahti, Finland.
Gomez, L., Morales, B. (2012, March 15). Percepciones y actitudes de stakeholders hacia prácticas de RSE en Puerto Rico. Proceedings 8th Quest Conference for Global Competitiveness, San Juan, Puerto Rico.
Gomez, L. (2011, May). Sustainability and CSR views on Twitter: a pilot study analysis. Proceedings 10th International Conference on Corporate Social Responsibility. New Orleans, USA.
Gomez, L. (2011, May). A content analysis of CSR communication through internet: understanding how companies portray CSR in corporate websites and social media sites. Proceedings 10th International Conference on Corporate Social Responsibility. New Orleans, USA.
Gomez, L. (2007, September). Panorama de la Responsabilidad Social en Nuestra América. (CSR in Latin America) Proceedings XXVII International Congress of Latin American Studies Association (LASA) Montreal- Canada.
Conference Presentations
Gomez-Vasquez, L., Ensmann, S., Sturgill, R., & Whiteside, A. (2021). Encouraging faculty-student connections using social media and messaging applications during COVID-19 pandemic emergency remote learning. 2021 Social Media Marketing & Research Symposium. Virtual conference, July 15, 2021.
Whiteside, A., Gomez-Vasquez, L., & Ensmann, S., Sturgil, R. (2020). We all had to become stronger together: Faculty experiences of disruption and innovation during the COVID-19 pandemic. Online Learning Consortium Conference. November 9-18, 2020 (virtual conference).
Ensmann, S., Whiteside, A., Dikkers, A.G., Conklin, S., Sturgill, R., & Gómez, L. (2020). Student Reactions To COVID-19 Remote Learning: Lessons Learned From Multiple Institutions. Online Learning Consortium Conference. November 9-18, 2020 (virtual conference).
Ensmann, S., Gomez-Vasquez, L., Sturgil, R., & Whiteside. A. (2020). The impact of COVID-19 on Teaching and Learning. 2020 Association for Educational Communications & Technology Virtual Convention. November 2-7, 2020.
Gomez-Vasquez, L. (2020). Renewable assignments that encourage the development of students’ professional branding. Critical & Creative Thinking Virtual Conference 2020. University of South Florida, St. Petersburg Campus. September 29-October 2, 2020.
Sturgil, R., Gomez-Vasquez, L., Ensmann, S., & Whiteside. A. (2020). Teaching critical thinking in a remote classroom. Critical & Creative Thinking Virtual Conference 2020. University of South Florida, St. Petersburg Campus. September 29-October 2, 2020.
Gomez-Vasquez, L., Ghani, S., & Mansoori, F. (2020). Health Twitter chats: A resource for information, communication, and support. ACH Healthcare Communication Virtual Research Forum, June 26-27, 2020.
Gomez, L. & Vargas, L. (2019). Exploring the #sustainability community on Twitter: Network characteristics and user influence. 2019 Sustainability, Ethics & Entrepreneurship Conference, Miami, USA, March 1-3, 2019.
Gomez, L. (2018). The use of Twitter for health communication: A social network approach. Third International Conference on Communication & Media Studies. University of California, Berkeley, USA, October 18-19, 2018.
Gomez, L. (2018). Acercamientos cualitativos al estudio de la comunicación en salud en Facebook . XIII Congreso Internacional de Ciencias Sociales Interdisciplinares. Granada, España, July 25-27, 2018.
Gomez, L., Pujols, A., Pujols, R., & Ferri, F. (2018). #SaludTues: A case study of online health communities on Twitter. XVI Encuentro de Investigadores, Universidad del Turabo, Gurabo, Puerto Rico, March 2, 2018.
Gomez, L., Pujols, A., & Alvarado, Y. (2018). University Social responsibility in Puerto Rico: A quantitative study of internal public opinions. XVI Encuentro de Investigadores, Universidad del Turabo, Gurabo, Puerto Rico, March 2, 2018.
Gomez, L. (2018). The use of social media elements for CSR online communication. VIII Research Conference in Business and Entrepreneurship Disciplines, Universidad del Turabo, Gurabo, Puerto Rico, February 23, 2018.
Gomez, L. & Vargas, L. (2017). Tweeting responsible practices: An analysis of social media concepts’ usage among US and Latin American companies. CSR communication conference, Vienna, Austria, September 21-23, 2017.
Gomez, L., Prieto, A., & Borges – Tavárez, R. (2017). Health communication and prevention in Hispanic communities: An exploratory analysis of Twitter usage. Poster presented at the 2017 International Conference on Social Media and Society, July 28-30, 2017, Toronto, Canada.
Gomez, L., Pujols, A., & Alvarado, Y. (2017). Public opinions about social responsibility in private universities: A qualitative approach. XV Encuentro de Investigadores, Universidad del Turabo, March 2-3, 2017.
Alvarado, Y., Bernabe, K., Gomez, L., Meléndez, L. (2017). What celebrities and brands snapchat about? Uses, gratifications, and engagement. XV Encuentro de Investigadores, Universidad del Turabo, March 2-3, 2017.
Gomez, L., Pujols, A., & Alvarado, Y (2017). Social responsibility and sustainability issues at higher educational institutions: A study of internal public perceptions and opinions. Sustainability, Ethics & Entrepreneurship Conference, San Juan, Puerto Rico February 28-March 2, 2017.
Gomez, L., Vargas, L., Pujols, A., & Alvarado, Y. (2016). Social responsibility in higher educational institutions: A pilot study. 15th International Conference on Corporate Social Responsibility and 6th Organizational Governance Conference, September 4th-6th, Melbourne, Australia.
Gomez, L., Pujols, A., Alvarado, A. (2016). Responsabilidad Social Universitaria: Un componente integral de la gestión institucional. XVII Encuentro Internacional Virtual Educa, June 20-24, 2016.
Gomez, L., Espina, M., & Borges Tavárez, R. (2016). Corporate Social Responsibility one Tweet at a Time: How Latin American Companies Communicate. Paper presented at Sustainability, Ethics & Entrepreneurship Conference, Denver, Colorado, May 15-18, 2016.
Gomez, L., Borges Tavárez, R., Pujols, A., Alvarado, Y. (2016). Use of Facebook for communication and stakeholder engagement among private institutions in Puerto Rico. XIV Encuentro de Investigadores, Gurabo, Puerto Rico, March 4, 2016.
Gomez, L., & Meléndez Centeno, R. (2016). Democracia y participación en redes sociales: Análisis de casos en Puerto Rico. II Conferencia Internacional CON TODOS Y PARA EL BIEN DE TODOS. La Habana, Cuba, January 25-28 2016.
Gomez, L., & Borges Tavárez, R. (2015). Are Puerto Rican companies ready to engage customes and fans in social media? VI Research Conference in Business and Entrepreneurship Disciplines, Gurabo, Puerto Rico, November 20, 2015.
Gomez, L. & Prieto, A. (2015). The Use of Twitter for #Cyberbullying Prevention. Poster presented at the Social Media & Society Conference, Toronto, Canada, July 27-29, 2015.
Gomez, L. (2015). Miradas, análisis e interpretaciones a los medios sociales y su rol en la sociedad puertorriqueña. Panel presented at VIII Seminario de Investigación de la Asociación Latinoamericana de Investigadores de la Comunicación (ALAIC), San Juan, Puerto Rico, 25-27 May, 2015.
Gomez, L. (2015). New Challenges for Organizational
Communication and Public Relations in Puerto Rico: Theory and Practice. Panel presented at the International Communication Association Convention, May 21-25, 2015.
Gomez, L., & Prieto, A. (2015). Las redes sociales como vehículo para la educación y prevención del ciberacoso. XIII Congreso Puertorriqueño de Investigación en la Educación, March 11-13, 2015.
Gomez, L., & Prieto A. (2015). Social media and cyberbullying: Allies or enemies? XIII Encuentro de Investigadores, Universidad del Turabo, March 6, 2015.
Gomez, L., & Borges-Tavárez R. (2015). The use of Facebook as a communication tool in the Puerto Rican company scenario. XIII Encuentro de Investigadores, Universidad del Turabo, March 6, 2015
Gomez L. (2014). A Theoretical Framework for Corporate Social Responsiblity Online Communication. 9th International Conference on Interdisciplinary Social Sciences, June 11-13, 2014, Vancouver – Canada.
Gomez L. & Romero, E. (2014). Sustainable alternatives in a technological society. 9th International Conference on Interdisciplinary Social Sciences, June 11-13, 2014, Vancouver – Canada
Morales, B., Vadi, J., & Gomez, L. (2014). Responsabilidad social glocal. 9th International Conference on Interdisciplinary Studies, June 11-13, 2014, Vancouver – Canada.
Morales, B., Gomez, L. & Vadi, J.C (2013). Responsabilidad Social Universitaria: transformación social para el aprendizaje, la investigación y la innovación.(Social Responsibility in Universities: a social transformation of learning, research and innovation). Congreso Puertorriqueño de Investigación en la Educación. University of Puerto Rico Rio Piedras Campus, March 7-9, 2013.
Gomez, L. (2011). Engaging Company Stakeholders in social media platforms. IX Educational Conference Ana G. Mendez University System. San Juan, Puerto Rico.
Gomez, L. & Soto, I. (2011). Social media practices among the top 400 Puerto Rican companies. 3rd Congress of Research in Business & Entrepreneurship disciplines, University of Turabo, Puerto Rico.
Gomez, L. (2010). Comunicación de la Responsabilidad Social Corporativa a través de internet. VIII Educational Conference. Ana G. Méndez University System. San Juan, Puerto Rico.
Lina M. Gómez-Vásquez 